Top 10 Tips for Science Outreach


1. Keep it simple: Whether you want to share your research and passion for physiology, or promote The Physiological Society, the best thing to do is stick with a simple idea. It could be a free public lecture, a physiology pub quiz or even a stall with Society merchandise and leaflets. We’ve developed free outreach activities for you to use (or adapt to your own research), an you can also get inspiration from our case studies of events.

2. Decide on your audience: Is it undergrads studying physiology as part of their degree, the general public or school students? Our primary target audience is 16-25 year olds; we want to inspire the next generation of physiologists.

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3. Decide on a location: Depending on who you want to reach, this could be at your University, a school or somewhere in a community such as a library or shopping centre.

4. Contact your Society Representative: If you have one at your institution, get in contact with them as they may be able to help you with planning and have access to Society banners, magazines, and fliers to use at the event. If you don’t know who your Society Representative is or if you have one, please get in touch.

5. Recruit lots of helpers: Reach out to friends or colleagues for a helping hand. If you have your own students, try to get them involved and running the event. Anyone can organise an event on Physiology Friday whether it’s undergraduates, PhD students, postdocs or lecturers.

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6. Get funding: Approach The Society for a small grant to run your events. Also, a lot of universities have their own public engagement departments offering small pots of funding.

7. Reach out to organisations that can help you: If you are going to be working with school students then a great way to organise this is by becoming a STEM ambassador with STEM learning. They will do your DBS check for free and can help you to link up with schools in your area.

8. Entice people with freebies: You could hand out Society merchandise like our new sleep masks or leaflets with further info about your research. You could even have some kind of craft or food activity so that participants take their creation home.

9. Make it clear who you are and what you are about: A simple step is joining The Physiological Society and getting your very own I ❤ physiology T-shirt from us!

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10. Spread the word: Make sure you advertise your event as widely as possible. This of course depends on where it is being held. If it’s in the community you could try to promote it in newspapers or online. You could also make use of your university social media channels and get in touch with The Society.

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